Branding your car is an easy form of advertising that works. Not only can throwing some vinyl graphics on your car gain you a few leads here and there, it helps to build authority and trust with your customers – two things that should be at the heart of your marketing strategy.
Instead of spending more money for a permanent vehicle wrap, car magnets get the job done quickly and can be removed easily when you decide to upgrade. With vehicle magnets, your marketing message is exposed to many more potential clients. A survey reports that 94% of people recall the marketing message on a vehicle sign, and up to 85% form an impression of a business based on this message.
There are many benefits of branding your vehicle as well as what to consider before you do:
1. Increase Visibility for Your Business & Brand Awareness
Customers are more likely to hire you if they are familiar with or aware of your brand. People like to go with what they know. By simply driving around, you are getting hundreds of eyes on your brand every day, effectively building your brand awareness.
2. Builds Trust and Highlight Important Information
By simply displaying your company information on your vehicle, it helps demonstrate that you are serious and established. You are showing your customer that this is what you do and you take it seriously. A well branded car will help a customer to trust that you will do good work for them.
3. Increases Authority
When a random stranger sees your branded work car, they will almost always assume you know more than they do. Even if you don’t. They are more likely to respect your knowledge and listen to what you have to say. The more authority you have, the more you can influence others. Possessing influence helps you sell and just feels good.
4. Cheap Advertising
Branding your vehicle can be a cheap way to advertise a particular service or running special you may have with your business.
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